Is a Regulation A+ Offering All It's Cracked Up to Be?

Blog Article

Regulation A+, a relatively novel fundraising mechanism, has attracted significant attention from both investors and businesses. Proponents extol its potential to empower access to capital for entrepreneurs, while critics express concern about its limitations.

The promise of Regulation A+ lies in its ability to harness the power of crowdfunding to raise funds from a wide pool of investors. This, in theory, can furnish businesses with an alternative to traditional financing sources and foster economic expansion. However, the challenges associated with navigating the regulatory landscape and the potential of fraud remain pressing concerns.

As the Regulation A+ ecosystem matures, it will be critical to strike a balance between fostering innovation and ensuring investor protection. Only then can Regulation A+ truly realize its full potential.

Regulation A Plus | MOFO

MOFO's legal professionals is well-versed in Regulation A+, a provision under the U.S. Securities Laws that allows companies to raise capital publicly . Leveraging this method, businesses can secure funding for expansion while adhering to stringent regulations. Our lawyers guide companies through every step of the Regulation A+ process, ensuring a efficient and legally sound offering.

Summarize Title IV Regulation A+ regarding Me

Manhattan Street Capital is a crowdfunding platform that specializes in helping companies raise capital through Title IV Regulation A+. This regulation allows private companies to sell securities to the public and raise up to $75 million per year. Companies can use this funding for multiple purposes, such click here as expanding operations, developing new products, or acquiring other businesses. Manhattan Street Capital provides a comprehensive platform that supports companies through the entire Regulation A+ process, from filing to investor engagement.

Should you you're a company looking to raise capital, Manhattan Street Capital's expertise in Title IV Regulation A+ can be a invaluable asset.

New Reg A+ Solution: What Is A Reg - We Have All Of Them

Navigating the world of securities offerings can be complex. That's why we've become experts in Reg A+, a powerful mechanism that allows companies to raise capital from the public. If you are an entrepreneur seeking funding or an investor looking for new opportunities, Reg A+ could be the perfect fit. Our team is dedicated to providing clear, concise information throughout the entire process.

We understand that every company has unique needs. That's why we offer a range of customized solutions tailored to your specific requirements. From initial consultation to final filing, we'll be there every step of the way to ensure a smooth and successful Reg A+ offering.

Uncover the benefits of Reg A+ for your business.
Utilize our expert knowledge and experience in navigating the regulatory landscape.
Optimize your chances of a successful capital raise.

Understanding Regulation A+ for Startups

Launching a startup is an exciting journey filled with innovation. But amidst the hustle and bustle of building your dream, navigating the complex world of legislation can feel daunting. One piece of the puzzle for startups seeking funding is understanding Regulation A+, a unique mechanism that allows companies to raise capital from the public. Regulation A+ offers an efficient path to raising funds, potentially unlocking significant growth opportunities.

Essential benefits of Regulation A+ include expanded investor access, increased funding potential, and a more accessible fundraising process. Startups considering this route should carefully examine the specific requirements and factors.
Engaging with experts from experienced legal and financial professionals is crucial to ensure a smooth legislative pathway. Regulation A+ can be a powerful tool for startups seeking to scale their operations, but it's essential to approach it with a clear understanding of the system and its potential impact.

Enables Equity Crowdfunding

Regulation A+, also known as Reg A+, serves as a powerful tool for businesses aiming to raise capital through equity crowdfunding. It presents a streamlined framework for companies to issue and their securities to the public, reaching everyday investors. Under Reg A+, companies can raise up to twenty-five million dollars in a 12-month period, granting them with access to a wider pool of capital than traditionally obtainable by private offerings.

The system for Reg A+ equity crowdfunding involves several key stages. First, companies must draft and submit a detailed offering statement with the Securities and Exchange Commission (SEC). This filing provides investors with in-depth details regarding the company, its business plan, and the risks associated with the investment.

After the SEC has reviewed and approved the offering statement, companies can commence promoting securities to investors through various platforms. This can involve online platforms dedicated to equity crowdfunding, as well as traditional promotional methods.

{Ultimately, Regulation A+ provides a viable avenue for businesses to secure funding through the power of the crowd. By making it easier for companies to tap into broader capital sources, Reg A+ has the potential to foster entrepreneurship.

Regulation A+ Offering

FundAthena is a platform leveraging the power of Regulation A+, offering individuals the opportunity to invest in promising projects. This alternative funding mechanism allows companies to raise substantial capital from a wider range of supporters, while providing individuals with exposure to high-growth ventures. FundAthena's dedicated team manages the entire Regulation A+ process, ensuring a efficient experience for both projects and their supporters.

Speculative Historical Stock Securities

Venture into the burgeoning realm of Blank-check Colonial Stock Entities, where history meets futuristic finance. These unique offerings grant investors access to a diverse portfolio of reimagined colonies. Each investment represents a stake in the potentialexpansion of these captivating ventures. Pursue this unconventional opportunity to influence to the evolution of our collective past.

Our Discovery

Finally, after months of tireless hunting, our team has made a breakthrough! We've excavated a unique device. It's in excellent condition, and we believe it could hold the key to revealing long-lost secrets. This is a moment of excitement for our entire team.

First| studies are already underway, and we're eager to disseminate more details soon.

Raising Funds - Title IV Reg A+

Delve into the exciting world of Reg A+ Crowdfunding with our insightful infographic. Discover how this powerful regulatory framework can empower your business to achieve its goals . Explore the key benefits of Title IV Reg A+ and understand its influence on the modern financial landscape .

Whether you're a seasoned entrepreneur or just starting out, this infographic provides valuable insights into the intricacies of Title IV Reg A+. Gain a comprehensive understanding of the process, eligibility requirements, and potential rewards. Learn how to effectively leverage this unique funding opportunity to fuel your development. Don't miss out on this essential resource for anyone interested in exploring the exciting realm of alternative finance .

Dive deeper into the world of Title IV Reg A+ today!

Regulation A+ - Securex Filings LLC

Securex Filings LLC presents itself as a leading facilitator for ventures seeking to leverage the benefits of Regulation A+ offerings. With extensive knowledge in securities law and the intricacies of capital raising, Securex Filings LLC offers a comprehensive range of tools designed to streamline the Regulation A+ process . From initial consultations to completion , their passionate team guides ventures through every stage of the regulatory framework .

Securex Filings LLC are designed to guiding businesses in navigating the complexities of Regulation A+.
Companies can benefit from Securex Filings LLC's expertise to maximize their chances of a compliant Reg A+ offering.

Uncover Crowdfund.co

Crowdfund.co is a/provides/serves as a platform/an online hub/a resource for individuals/people/backers to invest in/support/fund innovative/exciting/groundbreaking projects. Through/On/Via this website/platform/marketplace, creators/developers/entrepreneurs can raise/secure/gather capital/funding/money for their ideas/ventures/projects. Crowdfund.co offers/presents/features a variety/range/selection of categories/fields/industries for investors/backers/donors to choose from/select/explore. Whether you're/If you are/You might be looking to/searching for/interested in making an impact/supporting innovative ideas/finding investment opportunities, Crowdfund.co could be/might be/can be the perfect place/ideal destination/go-to resource.

A Fundrise Reg A Investment

Fundrise has introduced its current Reg A offering. This type of capital raise allows individuals to invest in Fundrise's collection of income-generating assets. The offering is available for a limited time and presents a chance to diversify for investors seeking exposure to the property sector. Fundrise has achieved significant successin the past with its previous Reg A offerings.

Investors interested in learning more about the Fundrise Reg A offering are encouraged to explore the company's online resources. There, they can review the terms and conditions. Before making any investment decisions, it is always important to conduct thorough research and consult with a financial advisor.

The

The Securities and Exchange Commission is/serves as/acts as the primary regulatory/governing/overseeing body for securities/financial markets/investments in the United States/America. Established/Founded/Created in 1934/the early 20th century, the SEC is tasked with/aims to/strives to protect/ensure the fairness and integrity of/maintain financial markets/transactions/instruments by enforcing federal securities laws/regulations/guidelines. Its/The responsibilities include/encompass/extend to registering/regulating/overseeing broker-dealers, investment advisors, and mutual funds, as well as investigating potential fraud/violations of securities laws/market manipulation. The SEC also plays a key role in/actively participates in educating/informing/raising awareness the public about investment risks/securities regulations/financial literacy.

Propel Your Funding Journey With CrowdExpert Title IV Reg A+ Equity Crowdfunding

CrowdExpert Title IV Reg A+ Equity Crowdfunding offers businesses a unique and dynamic platform to attract the capital they demand for growth and expansion. Leveraging the power of the investment, CrowdExpert connects companies with backers who are passionate about progress. By offering shares of equity in exchange for contributions, businesses can unlock a reservoir of capital from a diverse pool of participants. This method of funding not only provides financial support but also fosters recognition for the venture, building a strong foundation for future growth.

Gain from a streamlined and transparent system
Connect with a wider audience of possible investors
Boost your development through targeted funding

Experimenting the Waters

Before jumping headfirst into any new venture, it's wise to feel out the waters first. This requires thoughtfully analyzing the current situation. By gathering insights, you can evaluate the potential success of your project. It's a strategic approach that can help you minimize setbacks.

Funding for Everyone

The concept of funding campaigns is no longer a niche practice. It's evolved into a powerful tool that allows individuals and groups to raise funds directly from the public. This democratization of funding has opened up a world of opportunities for aspiring entrepreneurs, enabling them to bring their visions to life without relying on traditional sources like banks or investors. By tapping into the collective power of the crowd, crowdfunding campaigns have become a popular way to fund everything from artistic endeavors to social causes.

Platforms like Kickstarter and Indiegogo have become central hubs for crowdfunding projects, connecting creators with potential backers.
The rise of digital platforms has further amplified the reach of crowdfunding campaigns, allowing them to gain momentum quickly.
Notable achievements abound in the world of crowdfunding, demonstrating its ability to bring impactful change.

As crowdfunding continues to expand, it's clear that this revolutionary model has the potential to reshape the way we support innovation. It empowers individuals, fosters collaboration, and unlocks new possibilities for creativity and progress.

StreetShare

StreetShares is a/an/the leading platform/company/solution for small/medium-sized/local businesses. It provides access to/funding through/capital in the form of loans/investment/credit, specifically designed/tailored/optimized for the needs of entrepreneurs/business owners/startups. With a focus on transparency/community/collaboration, StreetShares strives to empower/support/assist businesses by offering competitive rates/flexible terms/attractive options.

Founded in/Established during/Created by 2013/the year 2015/a few years ago, StreetShares has helped/supported/funded thousands of/numerous/a large number of businesses across the United States/country/nation.
Their/Its/The company's mission is to provide financial inclusion/make financing accessible/bridge the funding gap for emerging/growing/aspiring businesses.

Moreover/Additionally/Furthermore, StreetShares offers educational resources/training programs/valuable tools to help businesses succeed/thrive/grow.

Harnessing Regulation A+ for Successful Fundraising

Regulation A+ has emerged as a popular avenue for companies aiming capital. This regulation allows public companies to raise substantial quantities of capital through a streamlined procedure.

Individuals are attracted to Regulation A+ offerings due because of the opportunity for considerable returns. Furthermore, Regulation A+ provides entities with a platform to access a broader pool.

A robust Regulation A+ fundraising campaign depends on several key factors. These include a strong business plan, a open communication system, and a passionate team.

In the end, Regulation A+ offers a practical pathway for enterprises to attain financial resources.

SEC EquityNet

EquityNet provides tools to support startup businesses. Through its digital platform, EquityNet connects venture capitalists with attractive startups. The portal features a selection of services to facilitate the investment process, such as due diligence information, venture capitalist matching, and deal management. EquityNet plays an key role in the ecosystem of startup financing.

Regulation A-Plus Offerings

Companies looking to raise capital may consider Regulation A+ offerings as a less stringent alternative to traditional public listings. This structure allows companies to secure up to $50 million from the public in a manner that expedites the fundraising process. Compliance remains crucial, however, as companies must adhere to stringent disclosure requirements and filing processes. Successful Reg A+ offerings can provide companies with valuable funding to support growth and expansion.

Benefits of Regulation A+ include its relatively straightforward process, less spending, and the ability to reach more investors.
Potential drawbacks to be aware of include the ongoing reporting expectations and the need for expert legal guidance throughout the process.

Exploring Regulation in Crowdfunding

The terrain of crowdfunding is experiencing significant expansion, presenting both possibilities and obstacles. Regulations play a crucial role in shaping this evolving {environment|. This necessitates a comprehensive grasp of the current legislative framework governing crowdfunding businesses.

Regulators worldwide are actively striving to create specific regulations that promote responsible and transparent crowdfunding initiatives. These directives aim to protect both investors and project creators while ensuring a equitable playing field for all {stakeholders|.

Adherence is imperative for crowdfunding entities to operate within the law. Failure to adhere with applicable guidelines can result substantial fines. Consequently,, it is critical for crowdfunding players to stay informed of the latest policy updates. In conclusion understanding and embracing regulations is fundamental for the future success and viability of the crowdfunding industry.

Offering Requirements

When controlling services, it's essential to establish clear and comprehensive standards. These rules aim to guarantee that offerings meet predetermined levels of quality, safety, and conformance with pertinent laws and standards. Businesses seeking to present their offerings must comply these requirements to exist within the framework of legal and ethical boundaries.

Example, offerings in the medical industry are subject to stringent regulations regarding patient confidentiality and data protection.

Conversely, financial products must adhere to strict conformance specifications to prevent deception and protect investors.

Regulation A+ Educational Platform

Understanding governance is vital for traders. Investopedia's detailed library on supervision provides understanding into the complexities of financial systems. From derivatives to banking, Investopedia's definitions clarify key terms related to governing frameworks. Whether you are a beginner or an veteran investor, Investopedia's A+ governance content enhances your knowledge in this ever-changing field.

Governing A+ Companies

The landscape of A+ companies is constantly shifting, presenting both opportunities and challenges for regulators. These high-performing entities often operate at the cutting edge of innovation, pushing the limits of what's possible. However, their success can also generate complex implications that require careful evaluation. Regulators must aim to foster a regulatory environment that is both encouraging of innovation while also guaranteeing responsible business practices.

This balancing act requires a sophisticated approach, one that recognizes the unique characteristics of A+ companies and their impact on the broader system.

There are several key areas where regulation of A+ companies must be meticulously considered. These include:

* Data privacy and security:

A+ companies often collect and analyze vast amounts of data, raising concerns about the protection of user information.

* Algorithmic transparency and accountability:

As A+ companies increasingly rely on algorithms, it is crucial to ensure that these algorithms are transparent and held accountable for their consequences.

* Competition and market dominance:

The success of A+ companies can sometimes lead to concerns about market concentration, which could negatively impact consumer interests.

Addressing these challenges requires a collective effort involving regulators, A+ companies, researchers, and the general public. Through constructive engagement, it is possible to formulate regulatory frameworks that promote both innovation and the well-being of society.

Supervision A+ Summary

Regulations guarantee a level playing field within industries by setting standards. A+ summaries typically highlight key elements of these regulations, providing a concise overview for stakeholders. These summaries are crucial for understanding conformance requirements and comprehending the nuances of regulatory frameworks.

Key benefits of regulation A+ summaries encompass:
Improved understanding of regulatory requirements
Simplified compliance processes
Minimized risk exposure

Regulation for Real Estate Transactions

The real estate market is a complex ecosystem governed by/regulated through/controlled by strict/comprehensive/robust regulations/laws/guidelines. These rules/standards/policies are designed to/implemented for/intended to protect/safeguard/ensure consumers, promote fairness/maintain transparency/foster ethical conduct in transactions, and prevent/mitigate/address fraudulent activities. Real estate professionals, including brokers/agents/developers, are required to/expected to/obligated to comply with/adhere to/follow these regulations/guidelines/standards.

Notable/Key/Important aspects of/areas covered by/issues addressed by regulation in the real estate industry include/encompass/address property disclosures/listings/transactions, agency relationships/client representation/confidentiality agreements, fair housing practices/anti-discrimination policies/equal opportunity laws, and real estate financing/mortgage lending/loan servicing.

Understanding/Being aware of/Familiarizing oneself with these regulations/the regulatory landscape/legal framework is essential for/crucial to/highly important for anyone involved in/participating in/engaged in the real estate market.

My Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

After years period of preparation and persistence, our company is thrilled to announce its public debut via a Regulation A+ offering on the OTCQX marketplace. This milestone represents a significant achievement for us as we embrace this new chapter of growth and opportunity.

The company believe that this listing will provide greater visibility to our investors and aspiring stakeholders, while also allowing us to access the capital necessary to power our next phase of expansion. We are confident about the future and look forward to share our progress with all of you.

Empowers Reg A+ raises on the platform

FundersClub, a leading online equity crowdfunding platform, is launching a new feature that enables companies to execute Reg A+ raises directly on its website. This development expands FundersClub's scope, giving entrepreneurs potential to a wider pool of investors. With Reg A+, companies can raise up to $50 million from the mass market. FundersClub's streamlined platform streamlines the fundraising process for companies, making it easier than ever before to access the power of crowdfunding.

Understanding Regulation A+

Regulation A+, often referred to as "Reg A+" for brevity, is a/acts as/constitutes a financing exemption within the U.S. securities laws. It allows companies to raise capital from the general public through a process/method/system known as crowdfunding. The goal of Reg A+ is to provide smaller businesses with a more accessible path to raising funds, compared to traditional methods like initial public offerings (IPOs).

Under Reg A+, companies can offer and sell their securities directly to investors online or through broker-dealers. There are two tiers within Reg A+: Tier 1 allows companies to raise up to $20 million within a twelve/one/specified month period, while Tier 2 permits fundraising of up to $75 million over a similar timeframe.

To participate in a Reg A+ offering, investors typically must complete a simple verification process to ensure they meet certain income or net worth requirements. These offerings can be found on specialized Reg A+/Regulation A+ crowdfunding platforms/crowdfunding portals.

These platforms act as intermediaries, connecting companies with potential investors and facilitating the entire fundraising procedure/process/cycle.

Tackling the Regulatory Landscape During IPOs

Bringing a company public through an Initial Public Offering (IPO) is a complex undertaking, requiring meticulous planning and adherence to stringent regulations. The regulatory landscape surrounding IPOs can be particularly intricate, involving multiple agencies at both the federal and state levels. To ensure a successful IPO, companies must navigate these regulatory hurdles effectively by complying with disclosure requirements, undergoing due diligence processes, and adhering to market integrity principles. Failure to do so can result in significant penalties, legal challenges, and damage to the company's reputation.

Corporations planning an IPO must engage with regulatory consultants to ensure full compliance with applicable laws and regulations.
The Securities and Exchange Commission (SEC) plays a crucial role in overseeing the IPO process, examining financial statements and other materials.
Companies must report material information to potential investors to ensure transparency and preserve investor interests.

Reg A+ Securities Issuances

Reg A+ offerings present a unique pathway for companies to raise capital in the public markets. By leveraging this regulation, companies can attract investments from a wider pool of individuals. This process typically involves filing a registration statement with the Securities and Exchange Commission (SEC) outlining key details about its operations. Reg A+ offerings are attractive to companies in various industries, particularly those seeking to expand their reach.

Some notable benefits of Reg A+ offerings include:A key advantage of Reg A+ offerings is the ability for companies to raise funds directly from investors without relying on traditional underwriting fees. This can lead to significant cost savings and allow companies to retain a larger portion of the capital raised.
Another benefit is the increased visibility that comes with launching a public offering.{Reg A+ offerings also provide companies with enhanced brand recognition and media attention, which can be invaluable for attracting new customers and partners.

However, it's important to note that Reg A+ offerings are not without their challenges. Companies must comply with stringent SEC regulations and prepare comprehensive disclosure documents. It also requires significant effort and resources to effectively market the offering to potential investors.

Guidelines A+ Rules

The implementation of Regulation A+ guidelines has significant importance in promoting transparency within the securities markets. These are designed to guidelines on responsible conduct by participants involved in raising capital. Compliance with Regulation A+ rules is critical for market participants to maintain market integrity.

A robust understanding of Regulation A+ obligations empowers companies seeking funding and individuals investing to navigate the regulatory landscape in the capital markets.

Moreover, Regulation A+ offers a well-defined process for companies can obtain financing while protecting the integrity of the markets.

SlideShare guidelines a securities act of 1933 jobs act 106 reg A tier 2 offering

The JOBS Act, specifically Section 106, introduced Reg A+ as a streamlined mechanism for smaller companies to raise capital. This level 2 capital campaign under Reg A+ allows companies to promote their securities offerings through various channels, including SlideShare, to secure potential investors. SlideShare's service can be a valuable tool for companies seeking to comply with the disclosure provisions of Reg A+ Tier 2 by providing a easily navigable medium to present their financial information and business plan with a wider audience.

Note: SlideShare's platform policies should be carefully reviewed to ensure compliance with securities laws and regulations.

Controlling a Text Successfully

When handling text, governance becomes essential for achieving desired effects. This system involves defining clear rules to guarantee coherence and precision.

Regulations for text can span a diverse variety of aspects, including style, language, and subject. By implementing these rules, we can enhance the understanding of text and prevent misinterpretations.

Successful text regulation enhances to clear communication.
Guidelines promote professionalism in written works.
Consistent text enhances the overall quality of any textual work.

Regulation a+ Offering

A compliant a+ offering requires a comprehensive understanding of the shifting regulatory landscape. This involves identifying relevant regulations and adopting robust controls to ensure adherence. A robust a+ offering should also enable disclosure and foster trust with customers.

Key considerations when formulating a regulated a+ offering include: risk management, data security, consumer protection

Governance A Plus Benefit

When it comes to policies, a "plus" often signifies a favorable impact. A regulatory framework that's well-designed and efficiently implemented can improve safety. It can also cultivate development by providing a predictable environment for businesses to thrive. This, in turn, can lead to industrial expansion and a higher degree of living. Ultimately, "regulation a plus" translates into a healthier society for all.

Capital Raising Regulation

When a company is seeking to raise capital, they have several alternatives available. Two common approaches are Regulation A and Regulation D. Regulation A is a category of securities offering that allows companies to raise up to $50 million from the public, while Regulation D is used for private placements, allowing companies to sell securities to a limited number of financiers.

Reg A+provides greater public recognition, but it also involves more demanding standards.
{Regulation D|Reg D|deals on private placements, making it a good option for companies seeking less public observation.

Ultimately, the best regulation will depend on the company's specific conditions and its aspirations.

Regulation A under the FRB

FRB Regulation A is a framework/lays out guidelines/establishes parameters for financial institutions to follow. It focuses on safeguarding/protecting/securing depositors and maintaining financial stability/the integrity of/a sound banking system. The regulation covers/addresses/deals with a wide range/broad spectrum/comprehensive set of activities, including capital requirements/asset allocation/risk management. By adhering to these rules/provisions/mandates, financial institutions contribute to/help ensure/play a vital role in the stability and soundness of the overall financial market/economy/system.

Data Protection Officer

A Data Protection Officer is a position responsible for ensuring an organization's compliance with GDPR regulations. This crucial figurehead works to maintain systems that preserve personal records. They also {act as apoint of contact between the organization and authorities, offering guidance on data protection matters.

SEC Approves New “Reg A+” Rules for Crowdfunding

In a major move to revitalize the crowdfunding industry, the SEC|U.S. Securities and Exchange Commission has adopted new rules for “Reg A+”. This regulatory framework is designed to facilitate businesses to raise investment from a wider pool of individuals.

Reg A+, formerly known as Regulation A, historically allows companies to sell their shares to the public excluding the established IPO process.
The new rules expand previous regulations, providing companies with enhanced autonomy in how they raise capital.
Such developments are projected to {have asubstantial impact on the crowdfunding landscape, making it for both companies seeking funding and individuals looking to invest.

Regulation A+ vs Regulation D

When raising capital for a new business venture, entrepreneurs often consider the complexities of securities law. Two common avenues for funding these ventures are Regulation A+ and Regulation D, each with its own distinct structure . Regulation A+, also known as public offering , enables companies to raise significant amounts of capital from the wider public. In contrast, Regulation D is primarily designed for limited offerings where investments are made by a specific circle of accredited investors.

Rule 506 of Regulation D further divides private placements into two distinct categories: Rule 506(b) and Rule 506(c). Under Rule 506(b), companies can {raise funds from an unlimited number of accredited investors, but are restricted to offering securities to a maximum of 35 non-accredited investors. Rule 506(c), on the other hand, grants more flexibility by allowing companies to advertise and solicit investments from both accredited and non-accredited investors, assuming they conduct due diligence to verify investor status .

Choosing between Regulation A+ and Regulation D involves carefully considering various factors such as the amount of capital required, target audience, regulatory compliance burden, and overall objectives of the business.

Report this page

IS A REGULATION A+ OFFERING ALL IT'S CRACKED UP TO BE?

Is a Regulation A+ Offering All It's Cracked Up to Be?